Thursday, 23 February 2012

A new method of pricing

I had an idea a little while ago and dismissed the whole concept because it was simply one of those silly ideas that creep into my head only to be dismissed once logic kicks in.
 An example of this concept is the one where I thought that it would be a good idea to buy a lorry, have it sign written with full colour graphics and build a large scale mobile studio inside. It would be large enough to remain static but small enough to travel.  If only I could drive a lorry.

Anyway at one time I thought it would be a good idea to offer my wedding photography services but instead of charging a set fee for the day I would invite couples to pay me what they thought it was worth on seeing their pictures. Well I have found a wedding photographer in Seatle trying out this concept,  Nicole of Sunshine Charlie is an amazing photographer who captures the cool and fresh look that is so popular with fashion and wedding photographers. I love her work and I am sure that her clients love her work. She is conducting a year long social experiment and aims to shoot no more than 20 weddings on this basis.
I feel kind of vindicated that this is an idea that has the potential of being good. Either that or she is as daft as I am and it will all go wrong. But somehow I don't think so. I believe that good people attract good people and that the relationship between a wedding couple and their photographer is a strong one built on trust.
I am also convinced that if this concept works in Seatle then it can work here in Surrey because when it comes to hiring a creative professional for your wedding creativity is to be expected.

Nicole's website lays the concept out in simple terms:

How does this work?

  1. Book your wedding with a $1000 deposit to hold your date.
  2. Upon delivery of your photos I return your deposit in full.
  3. Then you pay what you think your photographs are worth.

What are you waiting for?

 

What are they waiting for?, What am I waiting for?

 


No comments: